Kristin Cales

Personal Brand Strategy + Content Consulting for Purpose-Driven Women and Ministries

Tag: GA4 UTM tracking

UTM Parameters Demystified: How to Track Campaigns Effectively

Jan 28, 2025

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by

kristincales

in Analytics and Tools

Track campaign performance like a pro! Learn how to build and use UTM parameters to optimize your strategy, measure content effectiveness, and boost ROI.