Kristin Cales

Personal Brand Strategy + Content Consulting for Purpose-Driven Women and Ministries

Tag: Customer acquisition cost (CAC)

A/B Testing: Optimize Campaigns & Maximize ROI Effectively

Mar 14, 2025

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by

kristincales

in Performance Marketing

Boost your marketing ROI with A/B testing. Learn how to optimize campaigns, increase conversions, and make data-driven decisions for maximum performance.
Understanding Attribution Models in Performance Marketing to Measure Success

Jan 29, 2025

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by

kristincales

in Performance Marketing

Discover the role of attribution models in performance marketing, learn how to measure success, and optimize your campaigns for maximum ROI and conversions.