Analytics and Tools – kristincales.com

UTM Parameters Demystified: How to Track Campaigns Effectively

Jan 28, 2025

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Track campaign performance like a pro! Learn how to build and use UTM parameters to optimize your strategy, measure content effectiveness, and boost ROI.

Advanced Segmentation Strategies in Google Analytics 4

Jan 15, 2025

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kristincales

in Analytics and Tools

Discover advanced segmentation strategies in Google Analytics 4 (GA4) to uncover audience insights, improve content strategy, and drive better results.